Makeup Revolution’s ‘Conceal and Define’ concealer has arguably been the cheapest product to take the beauty world by storm in 2018. Available at the bargain price of £4, this concealer claims to offer a lightweight yet full coverage to cover blemishes, even skin tone, and counteract dark circles with a matte finish. After YouTuber Holly Boon, along with many bloggers, reviewed this concealer on her channel and claimed to love the product, drug stores and online retailers have been running out of stock.
I managed to get my hands on this apparent miracle product, and was intrigued to try it out as I have always struggled with under-eye creasing and extreme dark circles which are the absolute bane of my life. I have used high end concealers such as MAC Pro Longwear Concealer (£18), Urban Decay Naked Skin ( £19), NARS Radiant Creamy Concealer (£24), and have also used and loved lower end concealers such as Maybelline Eraser Eye Anti-age Concealer (£8.99). To my frustration, I have yet to find a concealer that offers me minimal under-eye creasing, while also able to cover my dark circles without leaving a greyish undertone.
On first application, this concealer offers a very full coverage and was easily blended with my Real Techniques Beauty Blender. The large doe-foot applicator is a timeless favourite that manages to spread the product evenly, and in the hard to reach areas. In comparison to the Maybelline concealer which is also raved about on social media as ‘the best drug store concealer’, I noticed Makeup Revolution’s concealer had a much higher coverage, but was slightly less hydrating. This concealer stayed on all day, and although it did not cover my dark circles as much as I was led to believe by some reviews, for £4 I would highly recommend this Tarte Shape Tape dupe.
For people like me who deal with dark circles, colour correcting our under eyes before applying the concealer is pretty compulsory if you really do not want those bags to peek through. Or, if you are even more like me and you don’t have time for that, you can just layer up the product. In terms of creasing, I did not notice any extra texture under my eyes than I have with any other concealer. I will be repurchasing this concealer, although in a lighter shade, as it has won the spot as my current favourite.